With paid search, the advertisements that are displayed within the.

It also provides businesses with the ability to scale collaborative content beyond the creator’s audiences by promoting it to their target audiences and measuring performance on Pinterest’s ad platform. As such, they help you actually goal your advertising campaigns for optimum return in. With the paid partnerships tool, businesses can now collaborate with a creator to produce interactive branded content that consists of images and videos to tell a story and inspire the creator’s audience to action. Recently, the platform announced the launch of idea ads with paid partnerships as a new ad format that enables merchants to promote a creator-produced pin. Pinterest has seen 30% search uplift for ‘colourful living rooms’ and 60% increase in maximalist decor this past month. This includes a standard pin, video pin, app install, shopping pin, carousel, rich pins, etc. Home decor is the top category on the social media platform, with millions of people coming to the platform every month to search and shop inspiration.įor more social commerce news, subscribe to the free daily Charged newsletter

The furniture retailer’s first collaboration with creators on the platform is aimed at inspiring Pinterest users “realise their home’s true potential,” a release read. has launched the UK’s first idea ads and paid partnership campaign on Pinterest, the two companies announced on Tuesday. Pinterest is the only platform where ads are additive.

Pinterest paid ads